Seeking Alpha

Agency: PRODUCT™
Role: Art Director / Senior Designer
Year: 2023

Research, product design, and rebranding for Seeking Alpha, a crowd-sourced content service for investors.

In order to attract new customers and improve user retention, Seeking Alpha needed a comprehensive revamp of its primary platform to deliver a more seamless experience.

The reworked platform delivers a more consistent experience for both free users and paying subscribers through significant enhancements to the UI and a more cohesive overall design.