Primarily known as a financial institution, Capital One has been faced with the unique challenge of marketing to technologists and convincing developers of their transformation into a modern technology company. Through year-long campaigns that promoted specific tech products and drove awareness to engineering job opportunities, I was able to help support their tech recruiting initiatives.
Agency: Authentic Digital
Role: Designer
Year: 2018, 2019, 2020
Social media campaigns and custom photography for Capital One and their technology departments.
Capital One struggled to convince developers of their transformation into a tech company and faced the unique challenge of marketing to a group known for their aversion to traditional media.
Lead Designer
Authentic
2018 - 2020
